If you’re new to Gravity Forms merge tags you may think, what the hell is a merge tag? Well they’re placeholders that are replaced dynamically by the value associated to them when used in some places like notifications or confirmations content and the default value setting for fields that supports it.
By default Gravity Forms provides a bunch of useful merge tags to insert values like the first name or the email of the currently logged user, the IP of the user, the title or ID of the page from where the user is submitting the form, or even the value of a custom post meta, and many other interesting data, I would recommend you to take a look to the Gravity Forms merge tags doc page to check them all.
I’m going to show you some real use case examples of how you can use the merge tags based on commonly asked questions that we see in support.